Optimization report

This report is based on IG Index, a world leaders in financial spread betting

Optimization Advice and Advanced Analysis

For: www.igindex.co.uk

Created on: 2009-01-28 at 10:06

Search engine: General optimization

Keyword: spread betting

Jump to keywords: spread betting

Quick access to:

1. Optimization advice
2. Advanced analysis
A. General page properties
B. On-the-page factors influencing your ranking

1. Optimization advice

Page URL

1. Your keyword isn't present in the URL! Our research of hundreds of search engines top-lists shows that keyword presence in the URL is crucial for achieving high rankings in a search engine's results list. By placing keywords in your domain name, you gain a serious advantage with search engines. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimization will be wasted.

1. <HEAD> area:

<TITLE> tag

1. Your Title tag is not the first tag in the <HEAD> area of your page! Your Title tag should be placed before all other tags, otherwise search engines may overlook it which will significantly damage your rankings.

2. Your keyword is not as close to the beginning of the Title tag as it should be! Your keyword's prominence is only 64.3% while it should be at least 65%. If possible, move your keyword closer to the beginning of your Title to emphasize its importance and greatly improve your website's prominence.

2. <BODY> area:

ALT image attributes

1. Your keyword is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keyword in one of these ALTs as they are considered more important than the rest of the ALTs on your page. Even though ALT tags haven't gained much importance with Google, the Yahoo! and Windows Live search engines pay much more attention to them.

2. Your keyword frequency in ALT image attributes is too low! Your keyword should appear 1 to 3 times in ALTs on this page while it is found 0 time(s). You can easily adjust this number with your favorite HTML editor.

2. Advanced analysis

	A. General page properties

	Page:		/
	HTML size (Kb)		14.6
	Last modified		2009-01-28 09:35:58
	Has same color text and background		No
	Has tiny text		No
	Has immediate keyword repeats		No
	Uses controls		Yes
	Uses frames		No
	Uses external JavaScript		Yes
	Uses internal JavaScript		Yes
	Uses external VBScript		No
	Uses internal VBScript		No
	File robots.txt disallows spidering		No

	Page URL
	Keyword as a part of URL (domain, folder and page name)		No
	Keyword as a separate part of URL (domain, folder and page name)		No
	B. Main on-the-page factors influencing your ranking
	1. <HEAD> area:

	<TITLE> tag		...
	Number of Titles		1
	First tag in the <HEAD> tag		No
	Characters in Title		52
	Words in Title		7
	Stop words in Title		No
	Keyword frequency in Title		2
	Keyword prominence in Title		64.3%
	Keyword weight in Title		57.1%

	META Description		...
	Number of META Description tags		1
	Characters in META Description		182
	Words in META Description		26
	Stop words in META Description		Yes
	Keyword frequency in META Description		3
	Keyword prominence in META Description		71.2%
	Keyword weight in META Description		23.1%

	META Keywords		...
	Characters in META Keywords tag		168
	Number of META Keywords tags		1
	Words in META Keywords tag		22
	Keyword frequency in META Keywords		5
	Keyword prominence in META Keywords		88.6%
	Keyword weight in META Keywords		45.5%

	META Refresh		not present
	Refresh time		-
	Redirect		No

	META Robots		not present
	None		No
	No index		No
	No follow		No
	No archive		No
	2. <BODY> area:

	Visible text
	Words in Body		470
	Bold keywords in Body		2
	Underlined keywords in Body		0
	Keyword frequency in Body		7
	Keyword prominence in Body		97.3%
	Keyword weight in Body		3.0%
	Keyword at the beginning of Body		Yes
	Keyword at the end of Body		Yes

	First heading on the page (H1-H6)		...
	Keyword frequency		1
	Keyword prominence		30.0%
	Keyword weight		40.0%

	All headings
	Headings on the page		2
	Headings containing the keyword		50.0%
	Keyword frequency in all headings		1
	Keyword weight in all headings		22.2%

	Links
	Total links on the page		46
	Links to external pages		8

	Text in links including ALTs
	Links with keyword in text or ALT		3
	Keyword frequency in links (text and ALT)		3
	Keyword weight in links (text and ALT)		2.6%

	ALT image attributes
	ALT attributes on the page		7
	ALT attributes containing the keyword		0
	Keyword matches in the first 3 ALT attributes		0
	Keyword frequency in ALT attributes		0
	Keyword weight in ALT attributes		0.0%

	Comments		...
	Words in comments		276
	Keyword frequency in comments		2
	Keyword weight in comments		1.4%