Digital marketing Consulting
The digital economy moves quickly, and so must we.
For businesses to thrive and grow, Wecomex has created a set of services designed for businesses who want to stay competitive and grow in an entirely new way.
- Our service offerings involve the following key elements:
- Data-driven - Use data to gain insight into your customers and turn this knowledge into actions.
- Customer experience - Create more meaningful experiences by developing customer focused content
- Mobile - Prepare for a mobile-only world.
- Cross-channel marketing - Start conversations with your customers that deliver a consistent message across all channels.
Our services are designed to go further, faster and work in the real world.
Online MARKETING strategy
Online marketing strategy is no longer an option, it’s a research proven necessity. Our approach effectively sets the direction, sequences necessary resources, and establishes a clear path for action.
We develop a framework for planning a digital marketing strategy by:
- Understanding the impact of digital on customer behaviour, targeting and tracking.
- Evaluating existing and emerging channels and tools.
- Building and maintaining relationships.
- Establishing a clear online value proposition.
- Managing a campaign from development to roll out and from tracking to evaluation.
Wecomex helps you develop a winning strategy that will accelerate your growth.
Social Media allows your business to create and establish a brand for connecting and engaging with consumers. Social Media Marketing is a strategic and methodical process to establish your company’s influence, reputation and brand.
Our “How to Leverage Marketing Success Over Social Media” approach is based on 5 simple pillars:
- Know your customers and define the audience
- Deliver the message and create content that resonates
- Define the experience
- Monitoring and Responding
- Measure and Optimise
Social Media Marketing has become a powerful marketing technique to improve business effectiveness. Enquire with us today for a tailored plan.
Digital Content Strategy
Content marketing is not just a desirable thing; it’s a must-have. Content marketing creates value and helps people formulate opinions. It answers questions and provides fundamental, basic information to educate customers.
Our unique 7-step process for developing digital content strategy is based on:
- Gaining audience insight
- Evaluating current content and identifying what new content is needed
- Propagating content
- Identifying and maximising distribution channels
- Measuring: How you will gauge performance and continually optimize your efforts
- Building a credible reputation
- Broadening your reach & boosting website traffic
Marketers from small to large sized companies gain an advantage by utilising powerful and carefully crafted content.
Search Engine Marketing
In today’s competitive market, combining Search Engine Optimization with Paid Search Advertising dramatically improves your online marketing efforts. Our PPC service uses best-practice tools and proven techniques that give you the ability to target potential clients you might not otherwise reach.
The approach is based on maximising the ROI and drive incrementally, through:
- Defining your overall digital marketing objectives
- Knowing your audience and managing the conversion funnel to speak directly to that audience
- Using powerful bid management tools and reporting techniques to maximise ROI
- Integrating with other online channels
- Selecting the predictive bidding strategy, including effective use of automated cost per acquisition and ROI strategies
While you focus your attention on your business, we maximise your website visibility.