Google Analytics in Practice


Course Overview

Many very useful Google Analytics (GA) resources are readily accessible online: Google

Analytics Academy, the Google Analytics and Google Tag Manager Solutions Guides,

and a broad range of GA‐focused blogs, e‐books, and tutorials—including those that

we produce ourselves—that steadily enrich the conversation and provide real value for

learning. Why, then, did we go the extra step and take on the significant task to write a

Google Analytics book? Much more importantly, why should you invest your time and

energy to read it?

Consolidated Resource for Learning Effectiveness With millions of GA installations

worldwide, the fact remains that only a small percentage of organizations are using GA

to anywhere near its full power.

We’ve worked with hundreds of clients, from start‐ups to the Fortune 25, and we’ve

seen the ongoing struggle of marketers to achieve a complete GA implementation

for their websites and mobile apps, master the specialized reporting capabilities, optimize

their channel attribution, integrate GA data with other data sources, and move

from data to insight to performance improvement. The objective of this book is to


a consolidated and focused learning experience that guides you from potential


and frustration to solid understanding and confident action, starting with the

core nuts‐

and‐bolts competencies and building to more advanced and future‐facing

strategies and techniques.


What will I learn

  • Manage Audience and Behaviour reports.

  • Discuss measurement strategy

  • Create and map the Google Analytics account/property/view hierarchy

  • Measure your marketing campaigns

  • Evaluation your site conversion and the funnel path

  • Configure view, filters and site search tracking

  • define behavioural segments Map out different audience constituencies and amplify trends, and we that correlate behaviors such as a page or video view to conversion outcomes.


What will we cover?

  • Google Analytics Reports Overview

  • Measurement Strategy

  • Account creation and Tracking Code installation

  • Acquisition reports

  • Goal and ecommerce tracking

  • View Settings, View Filters, and Access Rights

  • Segments

  • Dashboards, Custom Reports, and Intelligence Alerts


Date, Location and Price


Strategy is an imperative first step

This training will teach you how to position your brand within the market context and provide a roadmap in order for you to achieve your end goals.

There may be many different paths to reach these goals, in this course you learn what you need to create an effective strategy weighs the available options and makes a choice so you will double your ROI


About our Tutor

Sal worked in top of the range hotel chains across the globe and he has been successfully investing in property in the last 10 years, with a portfolio that spans major European cities including London, Paris and Barcelona.

Over the last two years, he has focused on building a business using Airbnb. In this course, he shares his expert tips and strategies learned along the way to save you time and avoid the costly mistakes of learning by trial and error.


Who should attend

If you’re considering running an Airbnb business, or if you’ve already done so but not satisfied with your results, this course is must. This systematic guide to both the common pitfalls and the winning strategies for Airbnb hosts, taught by an expert in the field is invaluable.


What to bring

Anything you can collect regarding your planned or current Airbnb listing. Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.