introduction to online copywriting


Course Overview

Content marketing is a natural outgrowth of the web’s maturity. Successful online copywriting rely on giving visitors the information they sought, not pushing a sales message.

This course will teach how to write effectively for the web. Introduction to Online Copywriting involves everything from the copy of a website, to the content of an email and all things in between. From WebPR articles of 800 words to three line PPC adverts, if it’s being read on a screen, it’s online copy.

In this training, we’re going to look at the basic principles you need to know when writing for the web. We cover knowing your audience and understanding HTML. We introduce the concept of keywords and writing for search engine

optimisation (SEO), look at the types of web copy that you can use and finally,

we outline the best practices for successful online copywriting.


What will I learn

  • Create personas.

  • Apply keyword to you and the importance of layout and

    some HTML basics. Writing online, you will need to look at short copy, which

  • Optimise your copy for Search Engines

    includes the all important Call to Action, features and benefits, and writing

    PPC adverts. Long copy still requires attention to the elements that make sure

    you are read, and we look at the all important SEO copywriting. The web is full

    of neologisms and buzz words, but you’ll keep on top of them with our tools

    of the trade.


What will we cover?

  • Content - how it works

  • Audience interest and engagement

  • Introduction to key phrases

  • Types of web copy

  • Blog Posts and Blogging

  • Engagine title, subtutle and call to actio

  • SEO copywriting

  • Best practices for online copywriting

  • Tools of the trade


Date, Location and Price


Online copy is at the foundation of a website

It is constantly in view – and more often than not the focal point of a page. Good online copy can also be the difference between a site seeing regular traffic or becoming stagnant.

Your writing needs to have the reader in mind first and foremost. The copy should be strong, yet easily readable while still making maximum use of key phrases.


Next Course

9 Nov 2019

1 sessions

10:00 - 17:00

45 Russell Square,
London WC1B 4JP


Add To Cart

About our Tutor

Sal worked in top of the range hotel chains across the globe and he has been successfully investing in property in the last 10 years, with a portfolio that spans major European cities including London, Paris and Barcelona.

Over the last two years, he has focused on building a business using Airbnb. In this course, he shares his expert tips and strategies learned along the way to save you time and avoid the costly mistakes of learning by trial and error.


Who should attend

If you’re considering running an Airbnb business, or if you’ve already done so but not satisfied with your results, this course is must. This systematic guide to both the common pitfalls and the winning strategies for Airbnb hosts, taught by an expert in the field is invaluable.


What to bring

Anything you can collect regarding your planned or current Airbnb listing. Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.