introduction to online copywriting
Online copy is a hardworking multi-tasker. It must provide information to visitors, engage with them, convince them to take a desired action and all the while, convey brand ethos. It also has to provide context and relevance to search engines.
This course will teach how to write effectively for the web. Introduction to Online Copywriting involves everything from the copy of a website, to the content of an email and all things in between. From WebPR articles of 800 words to three line PPC adverts, if it’s being read on a screen, it’s online copy.
In this training, we’re going to look at the basic principles you need to know when writing for the web. We cover knowing your audience and understanding HTML. We introduce the concept of keywords and writing for search engine
optimisation (SEO), look at the types of web copy that you can use and finally,
we outline the best practices for successful online copywriting.
What will I learn
Apply keyword to you and the importance of layout and
some HTML basics. Writing online, you will need to look at short copy, which
Optimise your copy for Search Engines
includes the all important Call to Action, features and benefits, and writing
PPC adverts. Long copy still requires attention to the elements that make sure
you are read, and we look at the all important SEO copywriting. The web is full
of neologisms and buzz words, but you’ll keep on top of them with our tools
of the trade.
What will we cover?
Content - how it works
Audience interest and engagement
Introduction to key phrases
Types of web copy
Blog Posts and Blogging
Engagine title, subtutle and call to actio
Best practices for online copywriting
Tools of the trade
Date, Location and Price
Online copy is at the foundation of a website
It is constantly in view – and more often than not the focal point of a page. Good online copy can also be the difference between a site seeing regular traffic or becoming stagnant.
Your writing needs to have the reader in mind first and foremost. The copy should be strong, yet easily readable while still making maximum use of key phrases.
About our Tutor
Sal worked in top of the range hotel chains across the globe and he has been successfully investing in property in the last 10 years, with a portfolio that spans major European cities including London, Paris and Barcelona.
Over the last two years, he has focused on building a business using Airbnb. In this course, he shares his expert tips and strategies learned along the way to save you time and avoid the costly mistakes of learning by trial and error.
Who should attend
If you’re considering running an Airbnb business, or if you’ve already done so but not satisfied with your results, this course is must. This systematic guide to both the common pitfalls and the winning strategies for Airbnb hosts, taught by an expert in the field is invaluable.
What to bring
Anything you can collect regarding your planned or current Airbnb listing. Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.