introduction to Web PR


Course Overview

Traditional public relations (PR) has focused on crafted news releases and company image. It has provided for a controlled release of information, and a communication process that relies on journalists and traditional media such as newspapers. This modus operandi has been enormously impacted by the spread and influence of the Internet.

The Internet offers the savvy PR professional plenty of tools for listening to and engaging with a far wider community, and can have immense benefits for companies that are willing to be transparent in their communications.

This course allows companies to engage in a more immediate form of communication. It will teach how to connect with customers and enhance brand awareness, exposure and search engine optimisation (SEO) efforts using various online channels like news sites, article directories, news release sites, industry related sites, online newsrooms, blogs, forums and social media.


What will I learn

  • Understand the Web PR landscape

  • Explain key terms and concepts

  • Integrate SEO and social media strategy

  • Manage some key websites and directories press release

  • Explain how press offices have adapted to a world of open information

  • Replicate PR Gurus strategies

  • Formulate a Web PR strategy that will listen and respond to your customer.


What will we cover?

  • Listen to your customers

  • Respond to others

  • Build your own voice

  • webPR tactics

  • Online Article Syndication

  • Writing an article for online syndication

  • News Releases: Optimised for Search and for Social Media

  • Social Media News Release

  • News release directory

  • Blogging

  • Pitching to bloggers

  • Online press room


Date, Location and Price


In Web PR strategy is an imperative first step

PR has moved into a new and exciting era - it has moved online.
Web PR is used to enhance brand awareness, exposure and SEO efforts using the various. This course will support companies and individuals to respond by going to the customer conversation, whether that means commenting on blogs or forums or some other means of engagement.


About our Tutor

Sal worked in top of the range hotel chains across the globe and he has been successfully investing in property in the last 10 years, with a portfolio that spans major European cities including London, Paris and Barcelona.

Over the last two years, he has focused on building a business using Airbnb. In this course, he shares his expert tips and strategies learned along the way to save you time and avoid the costly mistakes of learning by trial and error.


Who should attend

If you’re considering running an Airbnb business, or if you’ve already done so but not satisfied with your results, this course is must. This systematic guide to both the common pitfalls and the winning strategies for Airbnb hosts, taught by an expert in the field is invaluable.


What to bring

Anything you can collect regarding your planned or current Airbnb listing. Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.