5 Website metrics everyone should know
eCommerce sites have as a primary focus sales numbers, this is not a secret. Any web analytics tools track all the metrics related to this objective, for example, they show the number of transactions, the conversion rate, the actual revenue generated. However, while these metrics are key to control the performance of your business, other metrics, not directly relate to sales, need to be checked in order to analyse your website performance identify user journey and user engagement. With that in mind, Here five basic website metrics that you and everyone else should know.
First on the list is the most basic website metric: Visits. On-technically speaking, visits show how many people are coming to your website. Keep in mind that this includes new and returning visitors, but this is a great baseline metrics you can see how traffic flows throughout your site.
Second, it is a closely related metric to the number of visits, and that is your Page Views. In a nutshell, page views really sum up the number of times people come to a specific web page on your site. Now, this is a really helpful metric to track because then you can see over time which of your pages are most popular and which are least popular, and of course, you can optimise accordingly.
Number three: Traffic Sources. This metric tells you where traffic is coming from to get to your website. You can see what percentage is direct traffic, traffic that comes directly to your website, or you can see where the referral traffic is coming from. So are you getting traffic from Google, Yahoo, or Bing, or from other websites on the web that’s just sending people your way.
The fourth metric Referring Keywords. In other words, what keywords are driving traffic to your site? This is a great way to see which keywords you need to optimise throughout the content on various web pages of your site.
Last but not least, this metric is called your Bounce Rate. Now a bounce rate tells you how many people or what percentage of people are coming to your website, seeing one page and then leaving. Now bounce rates will vary across different pages of your website, but it can and will tell you if the information presented, especially on your homepage or landing page, is actually valuable and relevant, and if it's not, feel free to go back, make changes, and see if that bounce rate goes down.
Keep these basic metrics in mind every time you log into your analytics tool. It’s a great way to have a high-level idea of how your site is performing.