How to Promote Your Business on Facebook
Having a Facebook business page has become an essential part of any successful marketing strategy.
Why is Facebook so important? First of all, your target audience is more than likely, to already be using Facebook. Almost everyone has a Facebook profile these days and the average user spends around one hour per day on Facebook.
This makes it easier for you to get in front of your customers and potential customers gaining more visibility for your company.
Second, having a Facebook business page allows you to interact with your fans in a way that is engaging allowing you to create deeper more meaningful connections with your target audience.
How can you properly leverage the use of a Facebook business page to boost sales and cultivate deep connections with your target audience?
First, you need to be posting on a consistent basis. This helps you maintain visibility and keeps you in the news feeds of your fans. On the flip side of this, it's important not to be posting too much. Researches show that posting one to four times per week produces 71% higher user engagement.
Second, you need to keep your posts relevant to your business. This does not mean you have to create a post every single day about your business specifically, but simply sharing an article that you read that is relevant to the industry. For example if you're wellbeing business, you could share an article about, how much exercise people should be getting every day to help maintain good health.
The key is to consistently post useful content and engage your fans by asking their opinion on the things that you're posting.
Another crucial part, of successfully managing your Facebook business page, is to respond to comments and questions in a timely manner. This shows your fans that you do care what they have to say, this is crucial for fostering meaningful relationships with your clients on Facebook.
The key to making the most out of your Facebook fan page is to be consistent relevant and punctual, by following these three elements, you will cultivate a fan-base of people who feel connected to your business, which will encourage them to continue to do business with you.
This will encourage your business to flourish having a fan page is just the start to creating meaningful connections on Facebook, managing it properly is where the work comes in. It can be time-consuming. However, it is well worth the work for the success of your business.