Six Reasons Why Your Social Media Marketing Campaign Will Fail
Social Media marketing isn't an option with over 1.7 billion Facebook users, 1 million YouTube users and hundreds of millions of others on platforms. Social media is essential to build your brand and audiences.
When it comes to social media marketing, it is important to do it right. Here are six things that you may be doing that will cause your social media marketing campaign to fail.
1. Frequency of message
Consistency is essential, if you use social media for your business, your customers will expect social media updates and new content on a regular basis. When you don't provide customers with those regular updates, customers will take that as a sign that you've lost interest in them. If you're going to rely on social marketing campaigns, then follow through with it set up a regular schedule and stick with it.
2. Choose the right platform
Not all social media platforms are suitable for all businesses. Choose the right social media platform for your company. Facebook and Twitter are generally good and useful for almost all businesses. Other platforms like Instagram are more suited for other types of businesses such as those that tend to be picture oriented. Make yourself an expert at the appropriate social media platform for your business. Trying to keep a presence on all social media platforms will just result in frustration and will take up too much time.
Be interesting and engaging on social media; communicate your brand personality. If you fail to show off your brand's unique identity and culture, you're not going to engage or attract followers.
4. Too much self-promotion
Promotion is a great way to turn off followers. Your customers, employees, and other stakeholders want to know what you can do for them. You want to highlight your value proposition. You want to connect followers with the content or services that will provide the most value.
5. Not having clear goals
It's important for every business to have goals, and you need to have a goal in mind before starting a social media campaign. What are you hoping to achieve through this marketing strategy? Are you trying to attract new customers? Are you trying to get existing customers to spend more? What's your timeframe for results? It's also a good idea to re-evaluate your plans and goals on a regular basis.
6. Track social media metrics
If you do not track key metrics of your social media campaigns, you're wasting time and money. Go beyond how many likes and shares a post generates, look at click-through rates, mentions of profile visits, and impressions. Doing so enables you to tweak your strategy and really connect with your audience for social media success.
If you avoid the six social media marketing mistakes mentioned in this post, you will be well on your way to having a successful social media marketing campaign. If you have any other questions, contact a top social media marketing expert today.