Surprising benefits of using Instagram for your business.
With more than 300 million active users, Instagram has become one of the top platforms for creating visual and written content for businesses,
Instagram has grabbed the attention of a growing number of large and small business brands. If you've never considered using Instagram in your overall marketing strategy, here are just of some benefits using Instagram for business can have.
High engagement rate
Most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all social media platforms, with high engagement rates. One of the latest social media research reported that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram. This data shows a sizeable difference between the two networks for campaign benchmarking.
Acquire new customers
Instagram is the perfect platform for businesses of all kinds to connect with customers, listen to feedback, and build stable relationships through interactions and active engagement. With Instagram, businesses can get a good idea of what potential clients are interested in and what products and services they need.
The power of hashtags
If you create an Instagram business page, start posting and engaging, using hashtags, taking a look at similar accounts (competition) and following accounts that may be beneficial to your business, before you know it, you'll have a solid location that potential customers can visit, interact, and see what you have to offer. People love to share images from different places that they visit, and when they tag your account, their network will see it, meaning your followers are marketing your business without you having to do a thing.
Instagram is doing more than generating engagement-it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram as $65 compared to Facebook's $55 and $46 for Twitter. It is essential, however, that you don't just fill your feed with boring product photos, reusing the same captions and hashtags, asking people to buy your products, instead of finding creative ways to display your products and let your images speak for themselves. if you want to grow your business with social media don't forget to create a strategic plan for utilising Instagram for business, it has become a powerful marketing tool that has been proven to help businesses find success if used correctly and with creative thinking.