Why Your Business Needs Local SEO
Every small or multi-location company can grow their business and attract more customers using local SEO strategies. Remember how our dads or grandpas would search for a lawyer, doctor, or plumber 30 years ago before the internet? They would look in the Yellow Pages or phone directories that listed all the nearby businesses or service providers.
Fast forward to the 21st century and people still search for local businesses, just not in clunky, time-consuming book directories in Yellow Pages. These directories have been replaced by platforms like Google, Yahoo and social media sites, and people now search for businesses on their mobile phones or laptops. So, if you run a multi-location business or you provide a service to a certain area, how do you reach your target audience? It has become very simple with local pages and local SEO.
Local SEO can help you to increase your business exposure in location-based searches and raise your business visibility with just a few clicks. It is such an easy way to make your business known in the local area, yet 64% of local businesses do not take advantage of it. Let's have a look at what you're missing out on if you're not using local SEO strategies to attract potential clients.
Local internet searches on smartphones
According to a survey conducted by Forbes, 95% of smartphone users have searched for local businesses using their phones; out of which 61% called at least one business, and 59% visited one business. If you're running a business, and not investing in local pages for your business, you're missing out on your share of local customers searching online for your particular service, and they will simply go to your local competition.
Google search results
Another study by Search Engine Watch disclosed that 70% of mobile device users click to call a business directly from Google search results using their phones. Did you know that Google brings up local results first? If you think people around you know about your business, and that you don't need local pages, you couldn't be more wrong. A tourist passing through your area could search for a good restaurant, doctor or any one of hundreds of business services. Another interesting fact about local searches is that 71% of people look up and confirm the location of a business before visiting it for the first time. 33% of searches done by a smartphone are done just before a business is visited. All of these statistics make sense and clearly show the importance of local listings for any kind of business. Ignoring local SEO means severely limiting your potential in today's smartphone dominated world.
Finally, around 78% of local business searches made via mobile phone end up with a purchase either online or in-store, thus you're also tampering with your conversion rates quite seriously if you don't have a strong local SEO strategy.
A business looking to service a particular area has a lot to gain from taking advantage of local SEO strategy. If your business isn’t found on local search results, you’ll miss out on new customers.