INTRODUCTION to SEO

 

Course Overview

Search Engine Optimisation (SEO) is critical for any business with an online presence because it helps more people find your content, products and services for FREE. A great SEO strategy will also ensure you bring the right kind of visitors to your website.

There are well over 1.5 billion websites in the world, so there’s a real art to cutting through the noise and appearing higher in the rankings for Google and other search engines. This SEO training course will reveal little-known secrets about SEO, enabling you to up-level your business and make more money.


What will I learn

  • Describe the key elements of SEO

  • Optimise your site for Google

  • Prepare keywords specifically for your business

  • Create content that Google and your potential customers LOVE

  • Design a link-building plan to improve your website’s credibility

  • Employ the best SEO tools

 

What will we cover?

  • Introduction to SEO

    • The benefits of SEO

    • Challenges in SEO

  • Optimise Your Site

    • Choosing the right keywords for your website

    • Page titles, meta tags and optimising images

    • Keyword placement and density

  • Content Marketing

    • How does website content affect SEO?

    • Elements of competitive content

    • How to write content Google loves

  • Get Links to Your Site

    • PageRank and link building

    • Time-saving tools for link building

    • The best web directories for getting links

    • Internal and external linking strategies

  • SEO Resources and Free Tools

    • Using Google Analytics to measure your success

    • Search Console: see exactly what Google thinks about your site

    • Other tools for SEO

 

Date, Location and Price


Date
9 Nov 2019

Duration:
1 sessions

Time
10:00 - 17:00

Location
45 Russell Square,
London WC1B 4JP

Cost
£120

Quantity:
Enrol Now


Date
7 Dec 2019

Duration:
1 sessions

Time
10:00 - 17:00

Location
45 Russell Square,
London WC1B 4JP

Cost
£120

Quantity:
Enrol Now
 

SEO is an essential part of any successful marketing strategy.

Online visibility is essential for any company, who wants to increase their revenue by catching users' searches on search engines.

If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step SEO training will help you understand SEO methodology. No matter your background, this SEO course has helped many people to exploit SEO you through search engine optimisation techniques used to grow countless companies online.

 

Next Course


Date
9 Nov 2019

Duration:
1 sessions

Time
10:00 - 17:00

Location
45 Russell Square,
London WC1B 4JP

Cost
£120

Quantity:
Enrol Now
 

About our Tutor

Sal has managed large SEO teams for many of the world’s most popular companies and start-ups. In 2014, when he was part of a leadership team that sold one of the most successful digital businesses in the UK, over 80% of the revenue was generated by SEO. Besides being a practitioner of SEO, he teaches it at the University of Cambridge and for the Chartered Institute of Marketing. He excels in communicating his vast experience to students by using easy-to-understand frameworks and practical, real-world examples.

 

Who should attend

This SEO training course is aimed at beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

 

What to bring

Please bring along your own laptop. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.