Social media strategy


Course Overview

Social media channels are communication channels, which can be used to solve business, marketing and communication challenges. As more and more time is spent by consumers online, and that time is increasingly dominated by social media usage, organisations need to incorporate social media into their marketing strategies.

This course will guide you through the strategic use of social media, the steps to creating a social media strategy, and the documents and protocols you should have in place for social media success. It addresses how one might use these spaces strategically in a number of ways. While the channels and platforms available might change, the foundations of a successful social media strategy won’t.


What will I learn

  • Optimise and integrate various with social media platforms.

  • Create and then engage with a thriving community.

  • Discuss guidelines when dealing with difficult customers.

  • Map out a social media plan, and wrap it up.

  • Integrate Social Media and SEO


What will we cover?

  • Using social media to solve business challenges.

  • Community Management

  • Support and Customer Service

  • Reputation Management

  • Search Engine Optimisation (SEO)

  • Communication and Outreach

  • Advertising and Awareness

  • Sales and Lead Generation

  • Insight and Research

  • creating a social media strategy

    • Get buy-in

    • Understand the landscape

    • Analyse

    • Set objectives

    • Create an action plan

    • Implement

    • Track, Analyse, Optimise!

  • Social Media Risks and Challenges

  • documents and processes


Date, Location and Price


For any organisation, social media is a vital strategic consideration.

Whether your organisation is actively involved in social media or not, your consumers are to some extent. This course has helped previous students to plan and thinking strategically while leaving room to be flexible and dynamic, they were able to make the most of what social has to offer, so they improved their results.


About our Tutor

Sal worked in top of the range hotel chains across the globe and he has been successfully investing in property in the last 10 years, with a portfolio that spans major European cities including London, Paris and Barcelona.

Over the last two years, he has focused on building a business using Airbnb. In this course, he shares his expert tips and strategies learned along the way to save you time and avoid the costly mistakes of learning by trial and error.


Who should attend

If you’re considering running an Airbnb business, or if you’ve already done so but not satisfied with your results, this course is must. This systematic guide to both the commo

Social Media Risks and Challengesn pitfalls and the winning strategies for Airbnb hosts, taught by an expert in the field is invaluable.


What to bring

Anything you can collect regarding your planned or current Airbnb listing. Please bring along your own laptop and charger. WiFi access is available to all attendees. Spare computers will not be available on the day – so it’s essential you bring your own computer.